List Building – Is it Still Relevant on Today’s Web?

Years ago, when I first started in online marketing, all the rage was something called “list building”. I immediately jumped on this subject and started gathering every list building technique one could possibly imagine. It very quickly became one of my most favorite areas of Internet marketing to explore; so much so, that when I reached my first goal of getting 1000 subscribers, I was so pleased with myself, I even wrote an eBook on list building.

But that was then, this is now.

Since that time, online marketing and even the web itself, has changed tremendously. And we are not talking about small changes or minor adjustments here – the web has fundamentally changed from the core up. People simply use the web in a different way than they used it 10 years ago. It has become so much more of a user-friendly place, so much so, that marketing on this friendlier web has become a whole new ballgame.

The question remains: is list building still relevant on today’s web?

The answer is still a solid “YES”, but the “WAY” lists are built have almost changed completely. Not too long ago, traditional list building meant you slapped some sign-ups forms (provided by your web host or an autoresponder service) onto your web pages and you were in business. Subscribers who signed up to your list or newsletter, would receive follow-up emails from you or your site.

Anyone could do it since it was so straightforward and so simple, almost to the point of being idiot-proof. However, the underlying key to building a successful list was gaining loyalty and forming a lasting relationship with your subscriber. Successful online marketers and list builders will tell you, this was really the hardest part. Communicating effectively with your subscribers over a long period of time is extremely difficult to do and
does require gaining some skills, especially in the copy writing area.

So what has changed the list building process?

In a couple of words, three to be precise: social networking sites. These social networking programs and sites have completely changed how lists are built on the web. Actually, these social network sites such as FaceBook, MySpace, Twitter, YouTube… have made list building as easy as taking your next breath. List building is integrated into these programs so seamlessly, many users are unaware they are actually building a list.

Simply by using these social networking sites any webmaster or marketer can build a list of contacts or subscribers. Call them friends, fans or followers – they are your subscribers and you can easily reach them with your next posting, tweet or video. There are countless teenagers on many of these social networks who have subscribers that number in the 100’s of thousands, even in the millions. And the rate at which they build their list of subscribers, would put many a seasoned marketer to shame.

There are several reasons why this new way of list building is much more effective than traditional list building methods. First, building your list of contacts is fully integrated into these network programs, often it is the main goal or purpose of the program. Seeing how many followers you can get on Twitter has become a world-wide sport – just go ask Ashton Kutcher!

However, from a marketing perspective, using these programs eliminates one of the major drawbacks of marketing on the web – spam. Actually, contacting your list by email is becoming troublesome, even with double opt-in, many of your emails never get through to your legit subscribers because they are blocked by spam-filters and Internet service providers. Using these social programs is a way of contacting your subscribers without the whole issue of spam being considered at all.

Perhaps, an even more important reason to use these social media sites to build your list, has to do with the tricky problem of establishing relationships with your subscribers. These sites make it much more easier to build that long-lasting relationship with your contacts. In the case of YouTube, it can simply mean making a video and talking directly to your subscribers. Communication is direct and immediate. In most cases, there’s no need to acquire additional skills or techniques. Besides, in most of these social network sites, the communication is often more effective because it’s just not one-way, your subscribers can easily communicate back with you.

Same goes for Twitter, which has become the list building tool of choice for many webmasters and online marketers. Twitter is an excellent medium for building your list. It can be used effectively to get your message out to thousands of like-minded followers and have that message spread rapidly around the web. Marketers are now taking advantage of such a system to market online, but be aware abusing this program will get you banned especially if you just use it to send spam. Like any type of marketing on the web, you shouldn’t have any problems if you keep all your communications/interactions real and human.

Another element of these programs which can’t be denied, they are all free. Anyone can use these social network sites to quickly build their list or lists without having to worry about paying for it. Actually, in the case of YouTube, you can become a partner and earn revenue from Google AdSense while building your list.

There’s also no denying these social network sites have changed not only list building, but how we use the web. These programs have a “pooling effect” on all web activity, gathering like-minded individuals into or around certain “pools” on the Internet. These concentrated pools of people can be formed around a certain topic or even around a certain person. These are excellent areas in which to carry out your list-building activities and your online marketing efforts since they provide very targeted prospects. Ones you can easily contact and communicate with by using these social networking sites.

While the old traditional email list should not be forgotten, list building, as we know it, has been changed forever by the introduction of these social networking programs. And as these network sites become more and more popular, they will play an even greater role in all your list building efforts. A role that can’t be ignored or dismissed, especially if you want your list building to be truly effective.

The History of Listed Building’s Guidelines

Not only this, many feel historic buildings also add a feeling of quality to our towns, villages and countryside as they are a staple piece of history.

There are a number of ways we can protect heritage assets to ensure they are passed onto future generations for their enjoyment. One way is by legal protection through national designation: all assets which have this appear on the National Heritage List for England.

In England, the English Heritage Association is designated to assess the building in order to accept an application for a building to become listed. However The Minister has overpowering discretion to whether to accept or reject an application.

What are the guidelines?

Over the past 50 years the criteria has changed dramatically, with the list being very strict in the Victorian era, however, despite the post war developments, many buildings have managed to survive from that era, more so than any other periods of time. The guidelines state that a building must have:

• Architectural interest: buildings of importance because of their examples of design, decoration and craftsmanship
• Historic interest: buildings which illustrate an aspect of the nation’s social, economic, cultural or military history
• Craftsmanship: They could be an early example of a specific building type with a pioneering form of construction
• Group value: buildings that form part of an architectural ensemble, such as squares, terraces or model villages
• Historic association: buildings that demonstrate close historical association with nationally important people or events

Don’t panic if you can’t relate any of these to your property. In broad terms, buildings that are eligible for listed status are broken down more easily into these categories:

• All buildings that are built before 1700 that survive in anything like their original condition, not necessarily faultless
• It includes most buildings built between the era of 1700-1840, although selection is necessary
• Properties constructed between 1840 and 1914, but only if the building in question is of definite quality and character; the selection is intended to include the major works of all principal architects
• Anything that is constructed between 1914 and 1939 as they select buildings of high quality or historic interest
• However, there are a very limited number of exceptional buildings built after 1939 that make it onto the list, although they tend to be at least ten years old, and in most cases more than 30 years old

What’s your grade?

Now the terms of grading are often thrown around by those who own these properties.

A Grade I buildings are of exceptional interest, often considered to be the most globally important as there are only 2.5% of all listed buildings, making them rare and exclusive. An example is St Mary Redcliffe Church in Bristol which attracts thousands of visitors a year to her pews in order for people to see the intricate architecture.

The difference between that and a Grade II* is very little, however, these building are of particular importance and are more than a special interest. This comprises of just over 5.5% of all listed buildings; Hammersmith Bridge, London was declared a Grade II*.

Finally a Grade II is the most commonly found type of listing as it accounts for 92% of all listed buildings, these are nationally important and are of special interest, with it most likely being a grade of listing for a home owner; Radar Training Station, Lancs, is well known for being Grade II listed.

How does it affect what I can do to my building?

This is what puts many people off buying a listed property; Chinese whispers have made it so that you are unable to do anything to a building once listed, this is not true! By listing a building it is an identification of the building that it should be marked and celebrated for having exceptional architecture, this is not to freeze the building in time, but simply that you must apply for planning consent in order to make any changes to that building which may affect its special interest. Listed buildings can and are altered, extended and sometimes even demolished; this means your local authority will make the decision regarding your proposal. Generally the external appearance of the building must be preserved using original materials. Sash windows for example, with their wonderful sash weight mechanism, must be replaced with timber sashes that contain no plastic elements.

Is my building listed?

You can search The National Heritage List for England to search for listed buildings in your area and print copies of individual entries. However if you want to research your house, then try looking on the heritage gateway site as sometimes searching can be tricky. If in doubt then visit your local planning department (most references will be held in your local library) for a complete list of buildings.

How can I get a building listed?

Unfortunately it not that easy! Firstly you need to fill out an application form the English Heritage website. It will have all the necessary boxes to be ticked; however, if you are a bit old fashioned then you can write a letter to them, you must include:

• Make sure you summarise your research on the building – i.e. locals library, records or online
• Explain why the building is of listable quality- not just your point of view, ensure you are being impartial
• Attach all of the necessary information about the building; what the building is, when it was built, who designed it, if anyone famous lived there? Was the design revolutionary? Or was the building a setting for a major historical event?

Don’t lose hope if you are struggling to find all the information that you want. The building may still be listable, but the better case you can produce to the English Heritage Association the more likely it is that the building will become listed.

List Building – The Barrier To Online Success

When you begin to build your online business you will probably come across guru’s telling you how they struggled for months, years before they finally made all the millions that they claim to make and finally they are going to reveal this secret to you.

Now if you have been online for any period of time, you may have started with one of these guru’s programs and found that their system hasn’t worked. So you then tried another guru’s program with the same result. Each time you believed that you will find the answer in the next product that you try.

One of the main reason why many people fail in their online venture boils down to one key factor, the list. This is the guru’s secret and each time you join their list they sell you their next product and continue to make money from you. Some products will tell you that you don’t need a list to be successful but every successful person online has a list and it is probably big list.

So now that you have worked out this key factor to online success, you are probably wondering how these gurus have built up their lists and how you can do so too? Building a list can take time and money. Experienced marketers have been building their lists over many years.

How Do They Build A Huge List?
Using their authority site they offer a free eBook or report which they send out in return for your email address. If they make any sales they will store your email on their list and will send out offers to you. Experienced marketers will continue to build a relationship with all the people on their list. They will do this by emailing their list regularly. Soon people on their list get used to seeing emails from them and begin to regard them as a friend. They build up a relationship of trust with them. One of the keys to making sales is to recognize that people will buy from those that they know, like and trust.

This is the secret to online success. If you wish to test it out for yourself, then find the name of any guru in your niche and sign up to their list. Make a note of how often they email you and what offers they will try to sell you. Notice how many relationship building emails they send you before they send out an offer that they would like you to buy.

You will soon realize that building a list is how the gurus continue to make their money online. A list provides repeat and ever ready customers at the push of a button. On average, marketers advise that for every person on their list they can expect to make $1 per person. So the bigger the list the bigger the income.

By now, you may probably ask, what is the best way to build your list?

There are many ways that you could go about this and one factor will be your budget. The quickest way to build a list is through solo ads but this method can be costly and there is no guarantee on the results.

As a result many try to use free methods to build up their list. Free methods do work but they can be slow and can take a lot of time. With free methods you would use classified advertising sites where you can place free adverts about your business opportunity. In order to find out more about your opportunity, people will need to provide you with their email address. Each email you receive is called a lead. The more leads that you receive the bigger your list will become, but you will need to place a lot of free adverts to get the results that you will need to build your list.

You could run a blog. You would place an opt in box on your blog, offering a free report or your newsletter. This method does work but you will need to have lots of traffic to your site and you need to offer something that will solve people’s problems to make them want to give you their email address.

Another way to start to build your list is to use a list builder, sometimes called safe lists. List builders are basically online businesses whose sole purpose is to help you advertise your business opportunity and to build your own list. There are a multitude of list builders available online and it may be confusing to decide which to join Many of these offer a free service and this will allow you to mail your offer out to their list every couple of days. As well, as free options, you can also upgrade to a paid membership which will provide you with additional benefits such as being able to email your offer out more frequently. In order to participate in these lists, you often are required to view some of these bulk emails. You will find this more so if you are a free member as this will be one of the ways that will allow you to build up enough credits to enable you to send out your own email to the safe list. As you agree to receive these emails it is not considered spam.

One of the newer list builders on the market is called the 5 Day Fortune. This was created by an experienced internet marketer called Steve Dawson. Realizing that one of the biggest causes of failure for online businesses was linked to not having a list and the time that it took to create a list, he created this system. The 5 Day Fortune System aims to help people build a list within five days and to earn an income whilst doing do.

This seems like a huge claim. Instead of requiring you to build a list of thousands of people, the 5 Day Fortune system works on the power of five. It requires you to share this system with five people who in turn share with five people. Part of the attraction of the 5 Day Fortune system is that you get paid to build your list.

This is my understanding of how you build a list in five days using this system which will allow you to make an income online. In order to build a list you will require a list building tool known as an auto responder. When you join the 5 Day Fortune system, you will need to sign up for the GVO auto responder product. You are able to try this system for $1 for 7 days. Thereafter the system will cost you $9.95 each month. This is for the use of the auto responder as well as the other services, such as web hosting. For each referral who signs up to your list, you will receive a commission when they sign up to the GVO auto responder. You also earn a commission from the people who are in your next down line’s list. So no longer do you need to build a list of thousands to see any return, that is the theory anyway.

This system might not feel so daunting for those starting out and will allow them the chance to continue to build their list whilst earning an income at the same time. The biggest barrier to success online is linked to the all mysterious list building.